The Gen Y Mindset

At work, I’ve been helping my boss develop an upcoming presentation he’s giving. In addition to talking about the changing world of media and how businesses are evolving marketing strategy to reach young adults, we’re making a case for who Gen Y really is. I’ve been loving getting to work on this — it takes me back to outlining research papers in college, and I also get to pay some attention to what others are saying about my generation.

I decided I needed more perspective on what my generations knows, never knew and what we take for granted. Enter the Beloit College Mindset lists. Beloit has published these lists annually for the last ten years, as an effort to identify a world view of 18-year olds as they enter college. The lists are often humorous for both young adults and their older siblings, parents and teachers. I’ve compiled some of my favorites to share here. These were taken off the “Class of 2005-06-07” lists, as that most closely spans my formative years.

If you like any of these, or have a favorite that maybe I missed, make sure to let me know in the comments below.

  1. There has always been Diet Coke. (can’t imagine my #208-roommates living without it)
  2. Hip-hop and rap have always been popular musical forms.
  3. Young women’s fashions have never been concerned with where the waist is.
  4. They are the first generation to prefer tanning indoors.
  5. “Ctrl + Alt + Del” is as basic as “ABC.”
  6. Oprah has always been a national institution. (and our hero!)
  7. George Foreman has always been a barbecue grill salesman.
  8. They know who the “heroes in a half shell” are.
  9. Television stations have never concluded the broadcast day with the national anthem. (I’ve never heard about this, not even in my broadcasting classes)
  10. Dolphin-free canned tuna has always been on sale.
  11. Madden has always been a game, not a Superbowl-winning coach.
  12. They can still sing the rap chorus to the Fresh Prince of Bel-Air and the theme song from Duck Tales. (I admit, I just downloaded the Fresh Prince song as a new ringtone. lol)
  13. Hard copy has nothing to do with a TV show; a browser is not someone relaxing in a bookstore; a virus does not make humans sick; and a mouse is not a rodent.
  14. There has always been a hole in the ozone layer.
  15. The “Fab Four” are not a male rock group, but four women enjoying Sex and the City. (side note: I’m a Carrie)
  16. They have always had access to email. (I’ve had my original email account since 1996, age 11)
  17. Beta is a preview version of software, not a VCR format. (unless you worked at NAU Live!)
  18. Barbie has always had a job.
  19. Gas has always been unleaded.
  20. Peeps are not a candy, they are your friends.

Happy Friday!

The Gen Y Mindset